Ancestry Acquires iMemories to Enhance Family History Preservation

The strategic sale of iMemories to Ancestry by Landon Capital Partners and Greens Farms Capital underscores a transformative moment in how families can preserve and explore their histories. This merger leverages iMemories' advanced capabilities in digitizing analog home movies and photos with Ancestry's extensive resources in family history and consumer genomics, creating a unified platform for heritage exploration.

Under the guidance of Landon Capital Partners since their investment in 2022, iMemories achieved remarkable growth, including doubling its EBITDA and expanding its operations internationally. The collaboration between iMemories' management and Landon Capital Partners was pivotal in reaching these achievements, with strategic and operational support playing a key role. The acquisition by Ancestry is viewed as a logical next step, enabling iMemories to merge its AI-enhanced media platform with Ancestry's rich historical data and DNA insights.

Sundip Murthy of Landon Capital Partners praised the fruitful partnership with iMemories and the significant value created during their collaboration. Mark Rukavina, iMemories' Founder & CEO, shared enthusiasm for the merger's potential to integrate restored family media into the broader context of ancestry. Michael Kessler from Greens Farms Capital commended the iMemories team for their forward-thinking investments in infrastructure and product development, which have set the stage for ongoing success.

Ancestry's integration of iMemories is anticipated to greatly enhance the storytelling experience for its 3.7 million subscribers by embedding preserved visual media into their family history projects. Howard Hochhauser, Ancestry's President and CEO, highlighted the shared mission of both companies to aid individuals in discovering, preserving, and sharing their family narratives.

The deal was expertly managed by JEGI CLARITY + LEONIS as the exclusive financial advisor to iMemories, with legal expertise provided by Lowenstein Sandler LLP and Goulston & Storrs. This acquisition not only reflects the value of iMemories' innovative platform but also emphasizes the increasing significance of digital preservation in bridging generations through shared memories. For more details, visit https://www.imemories.com.