Image Protect, Inc. Unveils Strategic Growth Vision for InterceptCS™ Cold Sore Prevention System

Image Protect, Inc. (OTC: IMTL) has recently shared an update on its strategic direction and revenue goals, spotlighting its flagship product, the InterceptCS™ Cold Sore Prevention System. This innovative product, developed under its subsidiary Global Wellness Products, has received Class II Medical Device approval from Health Canada, positioning it as a pioneering solution in the wellness technology sector. The global cold sore market, valued at over $3.5 billion, offers a lucrative opportunity for Image Protect, with the United States and Canada representing significant portions of this market.

The company's strategy to capture this market involves a multi-faceted sales approach, including direct-to-consumer ecommerce and partnerships with major online retailers such as Amazon, Walmart.com, and eBay. By targeting key international markets like the UK, Australia, and the EU, Image Protect aims to achieve its ambitious revenue target of up to $100 million annually within five years. The business model is designed around the sale of the InterceptCS™ device and the recurring purchase of thermal activators, with each user potentially contributing approximately $200 in annual revenue.

To drive brand awareness and customer acquisition, Global Wellness Products is deploying a comprehensive marketing strategy. This includes leveraging social media campaigns, paid advertising, search engine marketing, and influencer partnerships. CEO Frank Casella highlighted the product's unique market position, focusing on prevention rather than merely treating symptoms, and underscored the importance of ongoing product development to enhance value and profitability for consumers.

While Image Protect is optimistic about its growth prospects, the company acknowledges the inherent risks and uncertainties associated with forward-looking statements. Despite these challenges, the firm is dedicated to establishing InterceptCS™ as a leading brand in the personal wellness industry, supported by regulatory approvals and a strong ecommerce framework.