Mullen Automotive Rebrands to Bollinger Innovations, Signaling Strategic Shift in EV Market
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Mullen Automotive Inc., a leading name in the electric vehicle (EV) manufacturing industry, is embarking on a transformative journey by rebranding to Bollinger Innovations, Inc. effective July 28, 2025. This strategic move, as detailed by CEO David Michery, aims to align the company's identity with its focused direction towards commercial vehicles, without altering its legal structure or operational framework. Shareholders are not required to take any action in light of this rebranding, which will see the company's common stock trading under the new ticker symbol BINI on the Nasdaq Capital Market, while retaining its current CUSIP number.
The timing of this rebranding coincides with Mullen Automotive's notable achievements in the commercial EV sector. The company has successfully initiated commercial vehicle production at its Tunica, Mississippi plant in August 2023, bolstering its presence in the U.S. EV market. Furthermore, the Internal Revenue Service (IRS) has approved federal EV tax credits for its commercial vehicles, offering up to $7,500 per vehicle, a testament to the company's compliance with environmental standards and its contribution to sustainable transportation solutions.
Mullen Automotive's product lineup, including the Mullen ONE and Mullen THREE, has received certifications from the California Air Resources Board (CARB) and the Environmental Protection Agency (EPA), enabling their sale across the United States. The Mullen THREE, in particular, is eligible for up to a $45,000 cash voucher under the CARB-issued Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP) approval, enhancing its market appeal.
Expanding its commercial dealer network to include seven dealers, such as the recent addition of Papé Kenworth, Mullen Automotive has significantly extended its sales and service coverage. The company's Tunica manufacturing center has also been granted Foreign Trade Zone status, offering financial advantages like duty deferment and elimination on exported vehicles, further cementing its competitive edge in the EV market.
For more information on Mullen Automotive's rebranding and its advancements in the EV sector, visit https://ibn.fm/bXyQx.
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